Entry 9: Kate Winslet American Express Ad

I really like this ad because it uses subtle references to Kate Winslet's movies in a very creative way. Those that are fans of Kate Winslet will understand all or most of them, and stop to watch the commercial when they recognize that she's in it, and have more of a connection to the American Express Brand. The problem with this commercial is that it doesn't appeal to those who don't understand the references and takes a long time to introduce the product.