Entry 30: Think Different Apple Ad

I love this ad and feel like this campaign was completely essential for the established brand that Apple has today. I love that here Apple isn't giving specifics, or putting down other companies, but telling the morals of their own company. Apple here appeals to all people who have ever felt like they didn't fit into the crowd or what's common for the time. Apple is comparing PCs to being what's common, the mainstream crowd, the ones that don't "think different." This ad associates the Apple brand with being inspired, and separating yourself from the crowd, and that this can be accomplished through buying Apple brands because they understand this mentality.