The Disney parks recently did a series of ad depicting celebrities in classic disney movie scenes. This ad features Scarlett Johnason as Cinderella, with the tag-line "Where every Cinderella story comes true." These ads are successful in making their customers feel nostalgic about the modern portrayal of classic disney scenes they grew up with and know well. Using recognizable celebrities of different types, such as movie stars, singers, and athletes, Disney reaches a variety of fan bases, while still advertising their company and disney parks.
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