Entry 29: The Most Interesting Man in the World, Dos Equis

I love this campaign for Dos Equis because I feel like it really goes outside of the comfort zone for most beer commercials. This ad features minimum women and focuses on one man and his endeavors. I specifically like this newer commercial, because I think as the commercials have progressed the lines about the most interesting man in the world have gotten more clever. This commercial isn't as much about selling the product, as it is selling the brand to consumers. Dos Equis if giving consumers someone to aspire to be, which can be accomplished by drinking Dos Equis.