Wednesday, April 27, 2011

Entry 16: Zooey Deschanel Cotton ad

I really love this ad because I'm a huge Zooey Deschanel fan. I love that they combined Zooey Deschanel's style so well with both the clothing and and the song. Viewers can see that this ad really reflects Deschanel as well as the cotton brand. Using different celebrity singers to sell the cotton brand appears to a variety of different people depending on their music interests, they will stop and watch the commercial. And even consumers who are not familiar with Deschanel still see the cotton brand in daily use.

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