Entry 7: The X Factor, Simon Cowell

The commercial features a whole bunch of broken pieces coming together to form Simon Cowell and saying the phrase "he's back," and showing the title on the screen . While this does raise curiosity about the show considering it gives no plot for the show whatsoever, it only appeals to American Idol fans. People who were not formerly a fan of his probably won't google the show to find out what it's about and tune in to watch it.