Entry 32: Amazon Kindle Commercial

I absolutely love this ad, because as an avid reader, I completely understand the feeling of reading and feeling like you're being transported into another world. I think this ad really shows Amazon's main message with the Kindle to let their readers become really immersed in what they're reading and to forget that it's an e-reader. I like that this commercial is so short and doesn't just list off a bunch of features about the Kindle, but rather sells the whole brand of the Kindle and what type of readers buy the kindle.