Entry 22: If you don't have an iPhone commercial

Apple's newest campaign for the iPhone is the "if you don't have an iPhone campaign." This campaign isolates those who do not own iPhones by telling them everything they're missing out on by not owning an iPhone. I feel like this slogan is successful in most ways, but also slightly condescending. I think this ad successfully shows the benefit of the iPhone, but those without iPhones may just feel annoyed by the arrogant tone of the commercial.