Entry 10: Budweiser Military commericial

I really liked this ad because it give the consumer a very positive image of Budweiser, therefore successfully selling the brand rather than just the product. The split screen shows the brother in the military coming home and the brother at home making plans for his homecoming party. At the end of the commercial when the brothers meet, the screens also meet and combine into one. This shows the two brothers separate lives coming back together after having been apart for so long. This ad was made as a thank you to those in the military, which is supporting a good message, while also giving the consumer a good image of budweiser.